Brave, Bold and Bouxtiful

March 11, 2019

This month, Boux Avenue are celebrating all things female. The women who have led us through life; the women we look up to; the women who have fought for our rights. And this celebration couldn't come at a better time. A month in which we will celebrate International Women's Day (8th March) and Mother's Day (31st March). 


International Women's Day


IWD 2019 is a day to celebrate being female. Most importantly, it's an opportunity for women all over the world to be proud of the strong, resilient, and unified female communities that they are part of. Equally, it is also a time to reflect on, and be thankful for, women throughout history who have fought for our rights for free will, independence and even the right to vote. 


So where does Boux step in?


To honour the women who fought for our rights when the feminism movement first began in the 1900s, this month Boux Avenue has launched its Emmeline Bra which is named after Emmeline Pankhurst (advocate of the suffragette movement), herself. The Emmeline bra is one of Boux's comfiest and softest everyday bras yet and features super soft cups, soft-seal back fastening, comfortable straps, and (the best bit)- it comes in 7 colours! It is currently priced at £28 and can also be bought with a selection of different styled briefs. Shop using this link:


The Emmeline Bra 



New In 


Elsewhere in Boux's store this month, there are many new additions including gorgeous new bra styles, bikini ranges and adorable PJ sets! Take a look at some of my favourites from the collection below:



Lauren Padded Balconette bra


The Lauren bra is one of my favourite newbies! I'm especially obsessed with this 'Lemon' colour which gives off extreme easter vibes! (there are loads of other colours to choose from as well)


The bra comes in sizes 32A-34F and is currently priced at only £20.80 when using my 20% discount code TAZUBOUX20 at the online checkout! 



 Ibiza Snake Bikini


To tease us into starting our summer holiday shopping early, Boux have also launched the first of their bikini ranges. This is definitely one of my favourite prints! 



The bikini comes in sizes 32A- 32E and is currently only £36.80 for both pieces (bought separately). To get this amazing deal (which is nearly £10 off the original price!) simply use my code TAZUBOUX20 at the online checkout. 






Satin Jacquard pyjama set


 If you're looking for something silky to add to your PJ wardrobe this month, this set is definitely the one for you!


It's gorgeously silky material and 'Mink' shade makes for the most elegant of looks. Using the discount code TAZUBOUX20, it will cost you £32. 








As always, Boux are also celebrating women of all shapes and sizes this month. Their inclusive ethos is especially showcased by their DD plus range which accommodates for women with bigger busts (the bras are adapted for extra support and comfort.) Having fell into this category for a long while myself, I've always been impressed by Boux's expertise when it comes to bigger boobs. Since my first ever bra fitting at Boux, I have always felt confident that the bras I've been wearing are the correct size and are supporting and looking after my boobs as best as possible. In the past, I felt embarrassed and nervous when it came to bra shopping because nothing ever felt right... now I'm so confident in the bras that I wear that I sometimes even forget I'm wearing one! 




Mother's Day


The last thing Boux are helping their customers celebrate this month are their mums! In more cases than not, we wouldn't be anywhere without the inspirational mother-figures in our lives and therefore Boux are giving us a chance to say thank you! All helped by their incredible Nightwear range! 


Whether your mum is the fluffy dressing gown, cup of tea kinda girl, or the slinky 'proud of my PJs' type, Boux have got you covered. Here's a few ideas from the collection which might make the perfect gift for your mum. 


Boux's super cosy dressing gowns are ALWAYS a good place to start. My favourite dressing gown (of all time!) from the collection is the Clara dressing gown which is currently only £15 in the sale! 


 Sleep All Day pyjama set and Clara dressing gown




If it's PJs you're looking for, there are hundreds to choose from including both sort and long sets. My top short set choices include the Sleep all day pyjama set (perfect for a Saturday morning lie-in) at £17.60 using the code TAZUBOUX20, and the Vivian short set (£31.80 using the same code). 



If your mum is an animal lover like mine, the long sets include an adorable range of animal prints.



Such as the Wrap around giraffe tee and pants pyjama set at £22.40 using the code TAZUBOUX20. 





Elsewhere in Boux's store, there are also hundreds of accessories and small gifts to choose from for mum and nan. These include socks, slippers, fragrances and candles. My mum is huge fan of Boux's scented items!


For everything in the New In or Nightwear collections, simply use the code TAZUBOUX20 at the online checkout for 20% off your purchases. Boux also offer a FREE gift wrapping service which will ensure that your mother's day gifts are that extra bit special. 


Shop everything using this link:


Happy shopping! 




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